Success Story
7-unit fast casual bagel brand lifts sales 13%, grows payouts 6.5%, and adds $13K in monthly payout value in 3 months
Summary
A 7-unit fast casual bagel brand was seeing pressure across third-party marketplaces. UberEats momentum had softened, DoorDash new-customer growth was slowing, and lower-volume stores were falling behind.
With Voosh Ads & Promotions Managed Service, the brand turned marketplace performance into a more disciplined growth engine. By assigning clear channel roles, setting budgets by location, measuring ROI on payouts, and tailoring offers by customer segment, Voosh helped the brand lift sales 13%, grow payouts 6.5%, and add $13K in monthly payout value within 3 months.
The Challenge
Marketplace growth was becoming uneven.
UberEats had slowed after a stronger prior period, which made it harder to maintain consistent momentum across channels.
DoorDash new-customer growth was losing pace.
The brand needed a cleaner acquisition strategy without overspending to chase volume.
Lower-volume stores were underperforming.
Some locations were not keeping pace with the rest of the system, which created a more fragmented growth picture.
Spend needed more discipline.
The team did not need more promotions. It needed sharper channel roles, tighter budget control, and a clearer link between offers and payout performance. This is an inference from the source strategy and takeaway.
Voosh Impact
13%
YOY sales growth in 3 months
52%
sales lift across DoorDash and UberEats
$13K
monthly payout growth
3.9% to 6.5%
AOV growth across channels
65%
lower CAC through targeted offers
9.6X
ROI from marketplace promo strategy
Why It Worked
Marketplace growth was becoming uneven.
UberEats had slowed after a stronger prior period, which made it harder to maintain consistent momentum across channels.
DoorDash new-customer growth was losing pace.
The brand needed a cleaner acquisition strategy without overspending to chase volume.
Lower-volume stores were underperforming.
Some locations were not keeping pace with the rest of the system, which created a more fragmented growth picture.
Spend needed more discipline.
The team did not need more promotions. It needed sharper channel roles, tighter budget control, and a clearer link between offers and payout performance. This is an inference from the source strategy and takeaway.
What Voosh Did
Gave each marketplace a clear job.
DoorDash was positioned to drive new guest acquisition, while UberEats was used more deliberately for loyalty and scale.
Built budgets store by store.
Voosh set budgets by location using local market data, competition signals, and category benchmarks instead of applying one blanket approach.
Optimized for payout, not vanity sales.
The team measured ROI against payouts, not just top-line sales, and capped ad bids to avoid low-quality volume.
Matched offers to customer behavior.
BOGOs were used to attract new customers, while Spend X Get Y offers were used to drive repeat behavior and improve order value.
Turned promos into a repeatable operating system.
Instead of running broad offers everywhere, the brand had a more controlled playbook for budget pacing, customer targeting, and marketplace growth.
